Whether you are self-funding or getting an advance, most artist teams are running their own campaigns, managing budgets, coordinating specialists, shooting content and pitching for playlisting all while trying to just make great music.
That's a lot. We can take some of it off your plate.
you shouldn’t have to do it all yourself.
How we work & where it matters
Product Management & Artist Development
How often should you release, and who are you trying to reach? What's the unexpected creative angle that makes this release stand out? How do we tell your story in a way that gets DSP editorial teams and other gatekeepers to pay attention? We make sure nothing falls through the cracks when it counts most — and we keep everyone on the team rowing in the same direction.
Digital Strategy
Together we’ll figure out the right mix of organic, earned, and paid — and what we're expecting from each. Which platform features and algorithmic levers are actually giving you an edge right now? How do you turn a scroller into a streamer, and a streamer into a fan? How can we reliably command attention from overloaded, and cynical fans?
content
After making great music, this is the most important thing you'll do. What's working, what's not, and what does your audience actually respond to? We make content a sustainable part of how you operate — not a constant fire drill.
MERCH / VIP / SUPERFAN COMMUNITIES
20% of your fans will drive 80% of your revenue. Probably more. How do you find them, speak to them, and make them feel like insiders? What products and experiences are worth building — and which ones just create headaches? How do you turn your most devoted fans into your volunteer street team?